The Premier league is an association of twenty English football clubs. The individual clubs contest with each other through the league’s football kits competition. Based on the performance and the points scored, the clubs are ranked. The clubs are either promoted or relegated on the basis of their performance in the league. The Premier league works like prestigious corporation, with individual football clubs as its shareholders. The league season starts from August and ends in May, with each team playing, 38 matches.
The Premier league is a huge success and world’s most sporting league. This worldwide popularity has earned it billions of pounds in form of revenues. This has attracted major corporations to offer their sponsorship to successful football clubs, due to their huge fan following. It is an opportunity for the companies to advertise their brand to millions of people through football and the premier football shirt plays a very important part in it. It has become a display board for the famous brand logos of the corporate world. Even the logo of tournament of Premier league is worn on the sleeves of the shirt.
The trendy and colorful modern day football shirt has evolved a great deal from the thick cotton jersey of bygone Victorian era. This transformation is credited to the huge fan following which football enjoys today. Highly prestigious and professional institutions like Premier league have pushed this game to its pinnacle of glory. This has created a rush amongst the corporations to sponsor the successful football teams, because it provides them the opportunity to display their brands in front of global audience, which football easily provides. The success of the clubs multiplies its fan following, manifolds. This in turn increases the sale of replicas premier football shirt, increasing the revenues for the club. The shirts have the logo of the official sponsors of the club, the symbol and particular color code, adopted by the club during the Premier league championship.
Some fans buy the replica of premier football shirt keep them as a souvenir while the others wear them to show their love and support for their club. The colorful presence of the fan wearing team shirts captivates the attention of the world audience. As the club climbs the ladder of success in the league the demand for the shirt ad the team kit also increases manifolds. This mutual benefit has resulted in development of premier football shirt into a fashion symbol and a captivating advertisement media in the modern football.
Every club participating in the Premier league has its own design and color scheme for its shirts. For example the Portsmouth club features blue and gold design to mark the club’s hundred and tenth anniversary. The Arsenal club has v-neck shirt, with ‘Gunner” written on its back. Aston Vila club have Acorns charity featured on its shirt of base color of blue with black sleeves. The Liverpool club has got gray and red stripes on the shoulder and a check pattern in the front. Hence the premier football shirt depicts every facet of the game of football.